Revive

By

Paula Szarfman

Problem statement

Women with breast cancer often struggle to find clothing that meets their needs, affecting their comfort, confidence, and femininity.

The solution

An e-commerce site for women navigating the challenges of breast cancer, emphasizing a supportive and uplifting shopping experience.

My process

Some numbers

Our target audience

Women who are currently dealing with breast cancer or are in the process of recovery, between the ages of 30-65.

Beyond data: Connecting with the community

We attended a fashion event with brands and organizations supporting women with breast cancer, gaining valuable insights on the impact of fashion.

Possible collaborations

We’ve learned the power of community and support.  Here are some organizations we could collaborate with.

Benchmark research

User personas

Empathy map

User persona 1: Ortal, the influencer

Challenges & solutions

After analyzing the pain points of the user personas, I’ve developed solutions that directly address each challenge.

User flow

In the main user flow, the customer customizes a bra by selecting the cup size, front and back closures, shoulder straps, and options for customizing or adding prosthesis pockets, reviews the product details, adds it to the cart, enters shipping and payment information, and completes the purchase.